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Manager, Regional Marketing, APAC

Job Description:

The Manager / Sr. Manager of Regional Marketing – APAC will be responsible for coordination and implementation of all regional marketing activities throughout the Asia Pacific region.  Reporting to the VP of Marketing, the Manager/ Sr. manager will work closely with the APAC commercial leader to translate the regional business goals into actionable execution plans that drive demand and revenue growth in the region.  

Essential Functions:

  • Development and delivery of strategic and tactical marketing programs and events as well as the development of positional and promotional campaigns using a range of marketing methodologies, formats, and media channels.
  • Development of high value product positioning, effective sales tools, marketing collateral, and, customer-facing presentations.
  • Execution of highly quality, high impact tradeshows, user meetings and local seminars.
  • Execution of account specific marketing initiatives and programs with Distributor partners, Regional Account Managers and Inside Sales function
  • Coordination of new product launches through our direct sales and distribution channels
  • Collect and analyze, market intelligence, customer segmentation and marketing data analytics, tackling head-on the challenge of developing cutting-edge marketing for a highly innovative life science leader.

Requirements:

  • Track record of market development in the genomics market.
  • Proven ability in strategic marketing, setting tactical plans and tailoring content for specific channels.
  • Experience in delivering end-to-end marketing programs, engaging with the business to ensure smooth planning, consummate execution and accurate measurement of programs.
  • Proven abilities in establishing relationships with high impact KOL and development of advocacy campaigns.
  • Strong business acumen in relevant market analysis, budget and forecast planning.
  • Strong communicator and effective team player.
  • A university degree in associated scientific field with > 8 years' experience in the Life Science, Pharmaceutical or Diagnostics markets
  • A very strong grasp of Genomics, Proteomics, including Gene Expression, DNA Analysis application, Protein Expression
  • Demonstrates a bias for action and results. Takes ownership of important issues. Demonstrates persistence in the face of obstacles.
  • Ability to communicate (verbal & written) effectively within varying levels of internal and external customers. Must be proficient in written and spoken English.
  • Ability to travel worldwide to align adequately with local teams and strategies
  • Self-motivated, highly organized, and meticulous in details.
  • Must be able to work independently, manage multiple projects, communicate proactively, and prioritize daily tasks. ​

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